AisleSim

AisleSim is an immersive, data-rich simulation tool that replicates the in-store aisle experience (or potentially other environments) in a controlled digital space.

PURPOSE

helps organizations refine store/branch experiences

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AisleSim provides a sandbox for testing how audiences experience and interact with product placements and brand touchpoints in a realistic yet flexible environment.

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By combining simulation with robust analytics, it helps organizations refine store/branch experiences, packaging, and visuals—ensuring that the next iterations of the category are not only innovative but also resonate with the very audiences they aim to serve.

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Experience Design

HIGHLIGHTS

Model Realistic Store Layouts

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Provide a “virtual aisle” where shelf arrangements, product facings, and signage can be tested and iterated on without physically rearranging a store.

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Experiment With User Journeys

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Understand how real or representative shoppers navigate a space, which products draw their attention, and how factors like packaging, color, or promotional material affect decisions.

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Gather Actionable Insights

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Capture data on dwell times, gaze tracking (if applicable), and paths taken through the simulated environment, giving UX and design teams evidence to back up design decisions.

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What's Next

LEVERAGE AI

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AisleSim is in the process of being upgraded to incorporate agentic interaction, ensuring what’s being simulated is effective for different audiences (e.g., teammates, customers, partners), and scenarios.

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